Creative & Profitable Ways To Use Autoresponders
By Cameron Johnson

How many times does an interested purchaser visit your site only to back out without completing thesale?

It happens a lot more than most people realize!

For any one of a number of reasons, your visitor exits your site, and your sale is dust - unless you have had the foresight to utilize an autoresponderand you have captured their email address. If you have installed an autoresponder, you may still be ableto make that sale.

Autoresponders are very versatile programs that areunder utilized in the Online Community.

Here are a few powerful ideas that will help you to maximize your Web Site's profitability using an autoresponder to transform the casual visitor into a profitable customer.

Use your autoresponder in the following ways to explodeyour online profits:

1. Publish a newsletter. Certain quality autoresponderswill manage subscriptions and follow-up with interestedprospects. Your newsletter can keep your visitors informedabout your services or products, while building yourreputation as a credible expert in your particularbusiness.

2. Use an autoresponder on your order page. Post a requestform for visitors to be notified of special offers ordiscounts in the future. This creates a very effectivemailing list that contains the names of people who arealready your customers.

3. Link to hidden pages on your autoresponder. Forexample, a hidden page could be your affiliate page thatcontains graphics, promotional articles, and text linksthat interested affiliates can make use of. Inform visitorsthat they may have free access to your affiliate page bysimply requesting your autoresponder. You will then gathera list of visitors who may be interested in becoming youraffiliates.

4. Offer a trial version of your product. Give yourprospects a sample of your ebook, course, software,membership, etc. People who are exposed to a little tasteoften end up wanting the whole pie. You can also capturetheir email addresses when you offer them a free trial fromyour website. Set up your autoresponder to giveinstructions on how to obtain their free trial, and thenmake sure to follow-up to try and close the sale.

5. Create trivia quizzes on your site and place theanswers in an autoresponder. Your visitor will then bemotivated to request your autoresponder, and you will havea record of the visitors' email addresses who took yourquiz. Or create a contest and have any visitors that entersend their responses to your autoresponder. Yourautoresponder can be set-up to send them a confirmation oftheir entry.

6. Distribute free reports. This gives your visitor anidea of the type of information you can provide and thequality of your product or service. Make sure these reportsare not sales letters or you will more than likely lose apotential customer than gain a sale.

7. Automate a reminder about your service or product aftera visitor has completed your course. This will increase thepossibility of sales from visitors who have taken yourcourse but are dragging their feet about actually making apurchase. You can also use these reminders to promote newproducts or services, and the products and services of youraffiliate programs.

8. Distribute an email course. Each day, have yourautoresponder send out another lesson. Just be sure thateach lesson has quality

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